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N10 Purpose. To generate leads and Centers of Influence (COI) by enhancing public awareness of the Navy’s missions, personnel, and recruiting in a coordinated, targeted manner with special emphasis on non-fleet concentrated areas.
Purpose: Promote awareness through active recruitment efforts in non-fleet concentrated areas and underserved communities across the country; in order to build strategic networks.
The Navy Promotional Day (NPD) tour is a result of a strategically planned schedule that enables N10 to tap into high-quality enlisted and officer talent throughout the U.S.
NPD Selection Consideration:
Market population size
High schools and universities that serve highly skilled students and communities
4 -Yr Universities
2 -Yr Colleges
Tech/Trade Schools
Events within an NTAG’s AOR that can be leveraged during our time in market
Alignment with the Strike Group, ONR and NAVCO’s Navy Week activation markets/dates
Flow of market activations (regionally and logistically aligned)
Classroom Visits (virtual and/or in-person)
Students will learn about certain scholarships, the ongoing need for highly talented recruits from leaders in the Navy, and Navy careers that may be relevant to their field of study.
Influencer Engagement (virtual and/or in-person)
The Influencer Engagement allows Navy Leadership (which may include flag officers) to conduct speaking opportunities and directly engage with University Leadership and/or key Influencers on campus, and community Leaders.
The Strike Group Tour Asset
The Strike Group experience is a state of the art immersive experience with a virtual reality mission, electronic data capture, and digital technology at every touch point. The goal is to transform and elevate the way people think about the Navy, while generating a high-caliber recruit pool. National Affinity Groups
STEM focused organizations serving highly skilled students, professionals and communities. Navy Esport Team
Location/Hosting:
Team operates at remote Esports facility located near the airport in Memphis
Host high schools, colleges, local Esports teams, and interested parties for demos, school field trips, and scrimmage games against teams.
Team Make-up:
12 sailors to include: 1 LT, 2 Chiefs, 4 E-6’s, 3 E-5’s, and 2 E-4’s.
Members attend NORU to obtain the skills needed to talk and interact with the general population in a professional manner.
Games Played
20 different games ranging from First Person Shooters like Call of Duty, Valorant, and Counter Strike: Global Offensive to Multiplayer Online Battle Arenas like Dota 2 and League of Legends.
Casting/Streaming
Daily casting of practices and scrimmages to Goats and Glory Twitch, Facebook, and YouTube.
Bi-weekly streams utilizing NTAG reps to maximize publicity and introduce Sailors from across recruiting nation who have different backgrounds and jobs. Support Assets
Navy Parachute Team (Leapfrogs)
Blue Angels
Explosive Ordinance Disposal (EOD)
The Strike Group Tour
360° Photo Booth
Navy Fitness Challenge
Educator Orientation Visits (EOV’s) program is a valuable recruitment tool available to Navy Talent Acquisition Groups and to various recruiting departments whereby competitively selected civilians are offered the opportunity to participate in an in-port tour experience. The civilian participants witness the pride and professionalism of Navy personnel serving our country.
Recruiting Assistance Council (RAC)
RAC program assists Navy recruiting by joining together the many talents available in Navy-related organizations, the civilian community, and the Navy Reserve personnel within an NTAG’s AOR. By focusing on common problems and goals in Navy recruiting, the RAC can enhance Navy recruiting effectiveness within the community.
Naval Sea Cadet Corps (NSCC)
This year, NRC received a list of 2,100 Sea Cadets (high school seniors and juniors) for LEADS processing.
Through ties to NSCC, NRC was able to further develop propensity to serve for Cadets under the age of 17, enhancing the likelihood of one day joining the Navy.
U.S. Naval Academy reports between 9% and 12% of the Academy’s incoming class each year are former Cadets.
Data from NSTC indicate that between 7% and 10% of incoming NROTC midshipmen in each of the past ten years have been former Sea Cadets. Cadets also enlist, attend other service academies, and participate in other ROTC programs in public and private universities in significant numbers.