Navy Recruiting Social

Networking Helpful Information

Facebook Tutorial (PDF)    Facebook Basics by CHINFO (PDF)

Navy Command Social Media Handbook | Navy PAO Social Media Handbook

Facebook Frequently Asked Questions for Navy Recruiting Command

Q. What’s the difference between a profile, a group page, and a fan page?

A. Profile – Everyone needs a profile to use Facebook. Your Facebook account is tied to your e-mail address. Recommend you have a separate professional profile (tied to your navy e-mail address) for your official Navy fan page.

Fan page – The best option for communicating with members inside and outside your organization. Easy to post comments, host discussions, share photos, videos and links.

Group page – Generally used for targeted discussions around a common interest. Not recommended for organizations who wish to communicate with internal and external public audiences.

Note: If you already have a group page, you should consider moving your group members over to a fan page and then deleting the group page after your fan page is established.

Q. What should I name my Facebook fan page?

A. Use your command name followed by the state abbreviation or location.

Example: Navy Recruiting Station [station name], [state abbreviation], "Navy Recruiting Station Marlton, NJ"

Example: Navy Recruiting District [district name], “Navy Recruiting District New England”

After you get 25 fans, you can create a username (facebook.com/username). Use the same naming convention "facebook.com/NavyRecruitingStation.[stationname]"

Example: "facebook.com/NavyRecruitingStation.MarltonNJ" or “Facebook.com/NavyRecruitingDistrict.NewEngland”

Note: These are just examples. Pick a name that your audience will most-likely be familiar with and able to find your fan page.

Q. How often should I update my fan page?

A. At least weekly, but no more than once or twice a day, unless there’s a major event where your fans would expect more-frequent updates (e.g. Navy Week, Blue Angels visit, etc).

Q. Can I post photos of future Sailors in DEP?

A. Absolutely! Take a picture of each of your future Sailors, tag them in the photo and post to your fan page. The future Sailors become fans of the recruiting station’s page, and then their Facebook friends see the photos and share with their friends and family.

Q. How do I get started?

A. Review Commander's Gram #5 - Social Media Guidance.

Read the Chief of Information guidance located on the public affairs section of the CNRC quarterdeck.

Designate people who will manage content and monitor the sight to ensure questions are answered.

Set up your Facebook Fan page using the CHINFO guidance.

Become of fan of Commander Navy Recruiting Command’s Facebook page (www.facebook.com/navyrecruiting).

Put a disclaimer for use on official sites under your “info tab.”  You can use the one posted on CNRC’s Facebook fan page as an example.

Register your page in the Navy’s social media directory (www.navy.mil/media/smd.asp)

Contact NRC public affairs if you have any questions 901-874-9048, www.cnrc.navy.mil, www.facebook.com/navyrecruiting